It wouldn’t be wrong to say that Ashok Mittal is steeped in tea. It also wouldn’t be wrong to say that we envy him. Spending 4 decades working on something you love is sheer luck, isn’t it? And it is our sheer luck that he is now our CEO. He is the encyclopaedia on all things Tea. He has probably steeped more tea in his life than the Queen’s butler. He has contributed a great deal to the cause of tea in India, Indonesia and Vietnam, and come away with consumer behaviours from all over the world due to his passion for travel. But what we love about Ashok is the largeness to Ashok’s personality. Which is evident, for instance, in his meditation room, which in all fairness is larger than the Queen’s bedroom.